The Best Facebook Post Size in 2025 for Stories, Profile Dimensions, and Ads

Whether you're updating your profile picture, posting a new cover photo, or creating ads, using the optimal image dimensions ensures your visuals look their best. Here’s a simplified guide to help you navigate the various image sizes on Facebook.

Facebook Dimension Sizes

When setting up your profile, it's important to make sure that all your photos look sharp and aren't cropped. If you want to skip this process when creating Facebook content, use our free social media template with optimized dimensions for portrait posts.

1. Profile Picture

• Desktop: 170 x 170 pixels

• Mobile: 128 x 128 pixels

• Tip: For images with logos or text, use PNG to avoid compression.

2. Cover Photo

• Recommended Size: 851 x 315 pixels

• Desktop Display: 820 x 312 pixels

• Mobile Display: 640 x 360 pixels

• Minimum Size: 400 x 150 pixels

• File Size: Keep under 100KB for faster loading

• Format: JPG or PNG, but PNG is preferable for quality.

3. Timeline Photos and Posts

• Optimal Size: 1200 x 630 pixels

• Minimum Size: 600 x 315 pixels

• Aspect Ratio: 1.91:1

• Carousel Display: 1200 x 1200 pixels (1:1 ratio for sharing multiple photos)

4. Event Cover Photo

• Recommended Size: 1200 x 628 pixels

• Aspect Ratio: About 2:1

• Note: The size can’t be adjusted after posting.

5. Panorama or 360 Photos

• Minimum Size: 30,000 pixels in any dimension

• Maximum Size: No more than 135,000,000 pixels total

• Aspect Ratio: 2:1

• File Size for 360 Photos: Up to 45 MB for JPEG, 60 MB for PNG, but ideally under 30 MB

• Format: JPEG recommended for 360 photos

6. Facebook Stories

• Recommended Size: 1080 x 1920 pixels

• Aspect Ratio: 9:16

• Content-Free Zone: Keep top and bottom 250 pixels clear of important content

7. Facebook Ad Banners

• Feed Ads: 1080 x 1080 pixels, 1:1 ratio, max file size 30 MB

• Right Column Ads: 1080 x 1080 pixels (desktop only), min width 254 pixels, min height 133 pixels

• Instant Articles Ads: 1080 x 1080 pixels, max file size 30 MB

• Marketplace Ads: 1080 x 1080 pixels, max file size 30 MB

• Search Ads: 1080 x 1080 pixels, min size 600 x 600 pixels

• Sponsored Messages: 1080 x 1080 pixels, max file size 30 MB

• Messenger Inbox Ads: 1080 x 1080 pixels, max file size 30 MB

• Messenger Stories Ads: 1080 x 1080 pixels, 9:16 ratio, min width 500 pixels

Key Recommendations

• Always use the highest quality images possible.

• Stick to recommended file formats (JPG or PNG) to avoid compression.

• Opt for PNG when including text or logos to ensure clarity.

• Avoid resizing images after posting, especially for cover photos.

• Consider the loading speed and file size restrictions to optimize user experience.

Closing

Following these guidelines will help ensure that your images are displayed clearly and professionally across all types of devices, creating a more polished look.

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