A social media algorithm ranks content in your feed based on relevance, using data like engagement, recency, and user behavior to prioritize what you see.

Engagement rate shows how much users interact with your content, calculated as interactions divided by reach or followers, then multiplied by 100.

Impressions count how often your content is shown, including repeat views. It tracks total exposure, not unique viewers or engagement.

An Instagram carousel post lets you share up to 20 photos or videos in one swipeable post—ideal for storytelling, tutorials, and boosting engagement.

Instagram Reels are short vertical videos with music, effects, and editing tools, designed for discovery and engagement on the Explore and Reels tabs.

An Instagram product tag lets businesses tag items in posts, reels, or stories—users can tap to view details and buy directly from the app or store.

A LinkedIn carousel post is a swipeable multi-slide PDF that shares insights or stories visually—great for thought leadership, tips, and engagement.

Reach is the number of unique users who saw your content. It shows how widely your post or ad was viewed, excluding repeated views.

Social media marketing uses platforms like Instagram or LinkedIn to grow brand awareness, engage audiences, and drive traffic or sales through content.

TikTok SEO optimization helps your videos rank in search by using keywords in captions, audio, and text—boosting visibility and long-term discoverability.

TikTok Shop lets users buy products directly in the app via videos, lives, or the Shop tab. It supports in-app checkout, seller tools, and affiliate sales.

TikTok Spark Ads let brands boost existing organic videos as ads; they retain likes, comments, and feel native; great for reach, trust, and engagement.