A social media algorithm ranks content in your feed based on relevance, using data like engagement, recency, and user behavior to prioritize what you see.

Engagement rate shows how much users interact with your content, calculated as interactions divided by reach or followers, then multiplied by 100.

Impressions count how often your content is shown, including repeat views. It tracks total exposure, not unique viewers or engagement.

Instagram Reels are short vertical videos with music, effects, and editing tools, designed for discovery and engagement on the Explore and Reels tabs.

Reach is the number of unique users who saw your content. It shows how widely your post or ad was viewed, excluding repeated views.

Social media marketing uses platforms like Instagram or LinkedIn to grow brand awareness, engage audiences, and drive traffic or sales through content.