Glossary

Explore commonly used social media marketing terms.

Algorithm

A social media algorithm ranks content in your feed based on relevance, using data like engagement, recency, and user behavior to prioritize what you see.

Engagement Rate

Engagement rate shows how much users interact with your content, calculated as interactions divided by reach or followers, then multiplied by 100.

Impressions

Impressions count how often your content is shown, including repeat views. It tracks total exposure, not unique viewers or engagement.

Instagram Carousel Post

An Instagram carousel post lets you share up to 20 photos or videos in one swipeable post—ideal for storytelling, tutorials, and boosting engagement.

Instagram Reels

Instagram Reels are short vertical videos with music, effects, and editing tools, designed for discovery and engagement on the Explore and Reels tabs.

Instagram Shopping Product Tag

An Instagram product tag lets businesses tag items in posts, reels, or stories—users can tap to view details and buy directly from the app or store.

LinkedIn Carousel Post

A LinkedIn carousel post is a swipeable multi-slide PDF that shares insights or stories visually—great for thought leadership, tips, and engagement.

Reach

Reach is the number of unique users who saw your content. It shows how widely your post or ad was viewed, excluding repeated views.

Social Media Marketing

Social media marketing uses platforms like Instagram or LinkedIn to grow brand awareness, engage audiences, and drive traffic or sales through content.

TikTok SEO Optimization

TikTok SEO optimization helps your videos rank in search by using keywords in captions, audio, and text—boosting visibility and long-term discoverability.

TikTok Shop

TikTok Shop lets users buy products directly in the app via videos, lives, or the Shop tab. It supports in-app checkout, seller tools, and affiliate sales.

TikTok Spark Ad

TikTok Spark Ads let brands boost existing organic videos as ads; they retain likes, comments, and feel native; great for reach, trust, and engagement.

Social Media Kit

Get access to 300+ templates that generated millions of impressions.

Learn More

SOCIAL MEDIA KIT

Get Access to Proven Templates

Social Media Kit

Customize high-performing social media templates to create carousel posts in Figma.

$39

$39

Included Features & Assets

300+ Templates

300+ Templates
300+ Templates

1000+ Example Posts

1000+ Example Posts
1000+ Example Posts

Free Weekly Updates

Free Weekly Updates
Free Weekly Updates