Guide
The Best TikTok Post Size in 2025 for Stories, Carousels, and Ads
Discover the best TikTok dimensions for your posts, videos, profile. and ads. Learn how to choose the right TikTok post size to maximize engagement.
Apr 26, 2024
Understanding the optimal sizes for TikTok posts makes sure that your content looks great and reaches the maximum audience. Here's a guide to mastering TikTok dimensions and video post size specifications.
TikTok Dimension Sizes
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Video Post Dimensions
Standard TikTok Videos: The best dimensions are 1080x1920 pixels, adhering to the 9:16 aspect ratio. This orientation is perfect as it fills the entire screen of mobile devices, maximizing user engagement.
Ad Video Sizes
In-Feed Ads: For these ads, several resolutions work well:
640x640 pixels (1:1 aspect ratio)
720x1280 pixels (9:16 aspect ratio)
1280x720 pixels (16:9 aspect ratio)
It’s crucial to choose the right aspect ratio to ensure your ad displays correctly on TikTok.
Video Length
TikTok videos can be as short as 3 seconds and as long as 10 minutes. The most popular lengths include:
15 seconds
1 minute
3 minutes
Tailor the length of your video to your content and intended audience engagement.
File Size and Format
The maximum file size allowed varies by device:
500MB for desktop
287MB for iOS
72MB for Android
Supported file formats include MP4, MOV, and for ads, additional formats like AVI.
Profile Picture and Carousel Image Sizes
Profile Picture: Minimum upload size is 20x20 pixels, but higher quality is recommended.
Carousel Images: Optimal dimensions are 1080x1920 pixels, with recommended aspect ratios of 9:16 or 1:1. Images with a 4:5 ratio are also acceptable but may not display as effectively.
Closing
Choosing the right TikTok post size will help you optimize your TikTok posts for visibility and engagement. Remember, choosing the right dimensions, lengths, and formats can significantly improve how users interact with your content on the platform.
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