In the fast-evolving landscape of social media, X (formerly Twitter) has transformed its user experience with tiered subscription models. For creators, businesses, and dedicated users, the choice is no longer just about using the platform; it's about choosing the right tools for growth and visibility. A central question for many is understanding the cost of X Premium vs. X Premium+ and which plan offers the best value. This guide will break down the subscription cost, compare features, and help you decide which plan is the perfect fit for your verification and engagement goals in 2025.

Decoding X's Paid Tiers: A Quick Overview

X has moved beyond its free-for-all roots, introducing paid subscriptions to offer enhanced features and a cleaner user experience. These tiers are designed to cater to different user needs, from the casual browser who wants an edit button to the power user who demands an ad-free experience and maximum reach.

What are X Premium and X Premium+?

X Premium is the standard paid tier that unlocks a suite of popular features, including the coveted blue checkmark, the ability to edit posts, and longer content formats. X Premium+ is the top-tier offering, building on the Premium foundation with exclusive benefits like an ad-free feed, the largest reply boost, and access to advanced tools like Grok AI. Understanding the nuances between them starts with a clear look at their pricing.

The Core of the Matter: Cost of X Premium vs. X Premium+

The primary factor in many users' decisions is the subscription cost. Let's explore the financial commitment required for each plan, both on a monthly and annual basis. The cost of X Premium vs. X Premium+ is significant, so weighing these numbers against the features is crucial.

X Premium Subscription Cost: The Standard Option

X Premium is the more accessible entry point into the platform's paid ecosystem. It provides a balanced set of features for a moderate price.

Monthly Pricing Breakdown

The monthly subscription for X Premium is designed for flexibility. It allows users to try the service without a long-term commitment.

Note: Mobile pricing is higher to account for app store commissions. Prices in local currencies may vary.

Annual Subscription Savings

For those committed to the platform, the annual plan offers a notable discount, making it a more cost-effective choice over 12 months.

Choosing the annual plan saves you approximately 12-15% compared to paying monthly.

X Premium+ Subscription Cost: The Top-Tier Plan

X Premium+ targets professionals, brands, and creators who want the full, unfiltered X experience. The price reflects its exclusive, high-impact features. The debate over the cost of X Premium vs. X Premium+ often centers on whether these elite perks justify the price jump.

Monthly Pricing for Power Users

The monthly Premium+ plan offers the ultimate feature set with the same flexibility as the standard tier.

The Value in Annual Premium+ Subscriptions

Similar to the standard tier, the annual Premium+ subscription provides a discount for a year-long commitment, solidifying its value for serious users.

Subscribing annually to Premium+ can save you around 12%, making the direct cost of X Premium vs. X Premium+ slightly more manageable for dedicated users.

Features Comparison: What Do You Get for Your Money?

With the prices laid out, the next logical step is to compare the features. What exactly does your money buy you? This features comparison will highlight what both plans share and what sets Premium+ apart.

Key Features Included in Both X Premium and Premium+

These foundational perks are available to every paying subscriber, forming the core of the paid X experience.

• The Blue Checkmark: Both tiers offer the blue checkmark upon meeting eligibility criteria. This signals an active, verified subscription.

• Edit Post: Subscribers can edit their posts within a 1-hour window after publishing. This is perfect for correcting typos or adding context.

• Undo Post: A short timer (up to 60 seconds) allows you to retract a post before it goes public, preventing mistakes.

• Longer Posts and Videos: Move beyond the traditional character limit. Subscribers can write posts up to 25,000 characters and upload longer, higher-resolution videos (up to 3 hours and 8GB file size).

• Enhanced Customization: Personalize your experience with custom app icons, navigation bar settings, and different color themes.

• Reader Mode: Enjoy a clean, clutter-free view of long threads.

• Prioritized Rankings: Your replies receive a small boost in conversations, making them more visible than replies from non-subscribers.

Exclusive Features of X Premium+: Justifying the Higher Price

This is where the cost of X Premium vs. X Premium+ becomes a value proposition. Premium+ is defined by these exclusive, high-impact features.

• No Ads in "For You" and "Following" Feeds: This is arguably the biggest perk. Premium+ subscribers enjoy a completely ad-free experience in their main timelines, allowing for uninterrupted browsing.

• Largest Reply Boost: While Premium users get a small boost, Premium+ subscribers receive the largest boost, significantly increasing the visibility of their replies and placing them at the top of conversations.

• Access to Grok AI: Get access to X's conversational AI assistant, Grok. You can use it for research, content generation, and gaining unique insights on various topics directly within the platform.

• Creator Hub and Media Studio Access: These tools are invaluable for content creators. The Creator Hub allows you to manage monetization options and analyze your performance, while Media Studio provides a centralized library for managing all your uploaded images, videos, and GIFs.

Verification Options: How Each Plan Impacts Your Blue Checkmark

For many, the primary motivation for subscribing is getting verified. The blue checkmark has evolved from a symbol of notability to an indicator of a paid, authenticated account.

Securing Your Identity: The Verification Process

Regardless of whether you choose Premium or Premium+, the verification process is the same. To receive and maintain your blue checkmark, you must:

1. Have an active subscription: You must be a paying member of either Premium or Premium+.

2. Meet eligibility criteria: Your account must have a display name, a profile picture, and have been active in the last 30 days.

3. Secure your account: You must have a confirmed phone number.

4. Be non-deceptive: Your account must not show signs of being misleading or engaging in platform manipulation.

Does Premium+ Offer a Faster or Better Verification Path?

No, the verification process and its requirements are identical for both Premium and Premium+ subscribers. The choice between the plans does not influence the speed or likelihood of receiving the blue checkmark. The primary difference lies in the additional features you get alongside it. Therefore, if your only goal is verification, the standard Premium plan is the most cost-effective option.

Which Plan is Right for You? A Practical Guide

The decision between X Premium and Premium+ depends entirely on your goals, usage habits, and budget. The right choice for a casual user is different from that for a global brand.

For the Casual User Seeking Basic Perks

If you are an everyday X user who simply wants to get rid of typos with the edit button, secure a blue checkmark, and occasionally post longer thoughts, X Premium is your ideal choice. The lower subscription cost provides access to all the essential quality-of-life improvements without the professional-grade features you may not use.

For Content Creators and Small Businesses

Content creators and small businesses exist in a middle ground. If your primary goal is to build an audience and increase engagement, X Premium+ is a strong contender. The "Largest Reply Boost" is a powerful tool for getting your voice heard in relevant conversations. Access to the Creator Hub can also help you track your growth and monetization efforts. However, if your budget is tight, starting with X Premium and leveraging longer posts and videos can still be highly effective.

For Power Users, Brands, and Marketers

If you are a marketer, a large brand, or a power user who spends significant time on the platform for business or networking, X Premium+ is almost essential. The ad-free experience alone can save you time and reduce distractions. The largest reply boost ensures your brand's message dominates conversations, and access to Grok AI provides a competitive edge for research and content strategy. For these users, the higher cost of X Premium vs. X Premium+ is a worthwhile investment in productivity and influence.

Maximizing Your X Presence with a Premium Subscription

Once you've chosen a plan, the next step is to leverage its features to their full potential. A subscription is a tool; its value comes from how you use it.

Crafting Visually Appealing Content with Longer Posts

The ability to create posts up to 25,000 characters is a game-changer. It allows you to write detailed threads, articles, and tutorials directly on the platform. However, a wall of text can be intimidating. To succeed, you must make your long-form content visually engaging.

Break up text with high-quality images, GIFs, and videos. When crafting these longer posts, it's crucial to maintain visual appeal to keep readers engaged. Using professional templates, like those found in our Social Media Kit, can help you create stunning carousels and images that make your content stand out and tell a compelling story.

Using the Reply Boost to Increase Visibility

For Premium+ users, the largest reply boost is your most powerful engagement tool. Don't just reply with simple comments. Add value to conversations by:

• Answering questions with detailed insights.

• Sharing relevant data or graphics.

• Posing thoughtful follow-up questions.

By consistently providing value, your boosted replies will establish you as an authority in your niche, driving followers and traffic back to your profile.

Frequently Asked Questions (FAQs)

Can I get verified on X without a paid subscription in 2025?

No. As of 2025, the blue checkmark is exclusively available to active subscribers of X Premium or X Premium+. Legacy verified accounts that do not subscribe have lost their checkmarks. The only way to obtain and keep the blue checkmark is through a paid plan.

Is the "cost of X Premium vs. X Premium+" difference worth it just for removing ads?

This is subjective and depends on your usage. If you are a casual user, probably not. However, if you are a professional who uses X for hours each day for market research, news, and networking, the time saved and the improved focus from an ad-free experience can easily justify the additional $8 per month.

What happens to my blue checkmark if I cancel my subscription?

If you cancel your X Premium or Premium+ subscription, you will lose your blue checkmark at the end of your current billing cycle. You will also lose access to all other premium features, such as the edit button and longer post capabilities.

Can I switch between X Premium and Premium+ easily?

Yes, X allows you to upgrade or downgrade your subscription at any time through your account settings. If you upgrade, the change is typically effective immediately, with a prorated charge. If you downgrade, the change will take effect at the end of your current billing cycle.

Does having a blue checkmark really improve my reach?

The blue checkmark itself does not directly improve algorithmic reach. However, the features that come with the subscription do. The reply boost (small for Premium, large for Premium+) directly increases the visibility of your replies. The ability to post longer, more detailed content can also lead to higher engagement and shares, indirectly boosting your reach.

Are there any discounts available for X subscriptions?

The primary discount available is for annual subscriptions. By paying for a full year upfront, you can save around 12-15% compared to the monthly cost. X has occasionally offered promotional discounts in specific regions, but the annual plan is the most reliable way to reduce the cost.

Conclusion: Making the Final Decision on Your X Subscription

Choosing between X Premium and Premium+ is a strategic decision that hinges on your specific needs and budget. The cost of X Premium vs. X Premium+ is clearly defined; one is double the price of the other.

• Choose X Premium if: Your main goals are to get verified, edit posts, and write longer content without needing advanced engagement tools. It's the perfect, cost-effective upgrade for the average user.

• Choose X Premium+ if: You are a creator, brand, or power user who demands maximum visibility, an ad-free experience, and access to elite tools like Grok AI and the Creator Hub. It's an investment in professional-grade performance.

By carefully evaluating the features against the subscription cost, you can confidently select the plan that will best serve your goals on X and help you make your mark in 2025.