Engagement Rate
What is Engagement Rate in Social Media Marketing?
Engagement rate measures how actively users interact with your content, indicating its relevance and impact.
Definition
Engagement rate is the percentage of users who engage with a post relative to how many people saw it (reach) or follow the account.
Formula (Basic)
Engagement Rate (%) =
(Likes + Comments + Shares + Saves) ÷ Reach or Followers × 100
Why It Matters
Measures how compelling your content is
Helps compare performance across posts, platforms, or competitors
Signals audience quality and brand connection
Use Cases
Evaluate content effectiveness
Identify high-performing formats
Assess influencers or campaigns before investing
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