Engagement rate measures how actively users interact with your content, indicating its relevance and impact.

Definition

Engagement rate is the percentage of users who engage with a post relative to how many people saw it (reach) or follow the account.

Formula (Basic)

Engagement Rate (%) =
(Likes + Comments + Shares + Saves) ÷ Reach or Followers × 100

Why It Matters

• Measures how compelling your content is

• Helps compare performance across posts, platforms, or competitors

• Signals audience quality and brand connection

Use Cases

• Evaluate content effectiveness

• Identify high-performing formats

• Assess influencers or campaigns before investing