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Engagement Rate

Engagement Rate

What is Engagement Rate in Social Media Marketing?

Engagement rate measures how actively users interact with your content, indicating its relevance and impact.

Definition

Engagement rate is the percentage of users who engage with a post relative to how many people saw it (reach) or follow the account.

Formula (Basic)

Engagement Rate (%) =
(Likes + Comments + Shares + Saves) ÷ Reach or Followers × 100

Why It Matters

  • Measures how compelling your content is

  • Helps compare performance across posts, platforms, or competitors

  • Signals audience quality and brand connection

Use Cases

  • Evaluate content effectiveness

  • Identify high-performing formats

  • Assess influencers or campaigns before investing

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