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Impressions

Impressions

What Are Impressions in Social Media Marketing?

Impressions measure how often your content is displayed, regardless of whether it's clicked or who sees it.

Definition

An impression is every time your content appears on a screen—whether it’s the same person multiple times or different people.

Key Characteristics

  • Counts total views, including repeats

  • One user can generate multiple impressions

  • Higher than reach if users see the content more than once

Why It Matters

  • Shows exposure and content frequency

  • Helps track brand visibility and ad saturation

  • Useful for measuring awareness in ad campaigns

Use Cases

  • Compare organic vs. paid distribution

  • Assess if content is being over- or under-exposed

  • Monitor performance trends over time

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300+ Templates

300+ Templates
300+ Templates

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1000+ Example Posts
1000+ Example Posts

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