Impressions measure how often your content is displayed, regardless of whether it's clicked or who sees it.

Definition

An impression is every time your content appears on a screen—whether it’s the same person multiple times or different people.

Key Characteristics

• Counts total views, including repeats

• One user can generate multiple impressions

• Higher than reach if users see the content more than once

Why It Matters

• Shows exposure and content frequency

• Helps track brand visibility and ad saturation

• Useful for measuring awareness in ad campaigns

Use Cases

• Compare organic vs. paid distribution

• Assess if content is being over- or under-exposed

• Monitor performance trends over time