An Instagram carousel post is a format that allows users to share up to 20 images or videos in a single swipeable post.

Key Characteristics

• Appears as a regular feed post with multiple slides

• Users swipe horizontally to view each slide

• Can include mixed media: photos, videos, and graphics

• Each slide can have its own caption and tags

Strategic Benefits

• Boosts engagement: More time spent on post increases reach

• Storytelling: Ideal for step-by-step guides, before-and-after, or product features

• Content depth: Allows creators to share more value in one post

• Saves & Shares: Encourages users to return or share full series

Use Cases

• Tutorials or educational content

• Product showcases

• Case studies or testimonials

• Infographics and quotes

• Event recaps or announcements