Instagram Reels are short-form, vertical videos designed for creative sharing and high discoverability across Instagram.

Key Features

• Length: Up to 90 seconds when recorded in-app; up to 3 minutes for uploads.

• Editing tools: AR filters, audio tracks, speed controls, text overlay, and the “remix” feature for duets.

• Explore and Reels Tab: Reels appear in dedicated Reels tab, main feed, Explore page, hashtag pages, and DMs—boosting exposure to non-followers.

Strategic Benefits

• Reach new audiences: Instagram actively promotes Reels, making them powerful for discovery without paid ads.

• Engagement growth: Fast-paced format suits tutorials, product demos, UGC, behind‑the‑scenes content.

• Trend participation: Effective for hopping onto audio or hashtag trends to increase visibility.

Recent Updates (2025)

• Extended duration: Reels up to 3 minutes.

• Creation tools: In-app “templates” streamline editing; external “Edits” app offers more advanced features.

• Algorithm improvements: Boosts visibility for original, trending content while factoring in formats, audio, hashtags and user interaction.

• Social features: “Blend” to share Reels experiences with friends via DMs; shows friends' likes in feed.