An Instagram shopping product tag is a feature that lets businesses tag products in their posts, stories, or reels—linking directly to product detail pages within Instagram or their online store.

Key Characteristics

• Tap-to-view tags show product name and price

• Available on photos, videos, carousels, stories, and reels

• Clicking a tag opens a product detail page with more info and a purchase link

• Tags can link to Instagram Shop or external checkout (if enabled)

Strategic Benefits

• Seamless shopping: Users can explore and buy without leaving the app

• Boosts product discovery: Makes posts shoppable and increases conversion

• Supports influencer tagging: Creators can tag brand products in sponsored content

Use Cases

• Showcasing fashion or lifestyle products

• Linking items used in tutorials or demos

• Promoting new arrivals or sales