A LinkedIn carousel post is a multi-slide document post that lets users swipe through individual pages—typically used to share insights, frameworks, or stories in a visually engaging way.

Key Characteristics

• Uploaded as a PDF document; each page becomes a slide

• Appears natively in the feed with swipe functionality

• No links or video embeds—focus is on visual storytelling and content clarity

• Often includes branding, bold headlines, and bite-sized info per slide

Strategic Benefits

• High engagement: Encourages swipes, saves, and comments

• Content depth: Allows structured delivery of complex ideas

• Thought leadership: Builds authority through value-first posts

• Shareability: Performs well when offering frameworks, tips, or case studies

Use Cases

• Industry insights or trend breakdowns

• How-to guides and educational content

• Portfolio or client results

• Personal stories or leadership reflections