Reach is the total number of unique users who have seen your content. It tells you how far your post, story, or ad has spread.

Definition

Reach measures how many individual users saw your content at least once—regardless of whether they engaged with it.

Key Characteristics

• Unique views only (each person counted once)

• Different from impressions, which count total views (including repeats)

• Can be organic, paid, or viral

Why It Matters

• Indicates potential audience size

• Helps assess brand visibility and awareness

• Affects engagement rate (engagement ÷ reach)

Use Cases

• Compare reach across different posts or campaigns

• Evaluate the effectiveness of distribution strategies

• Benchmark organic vs. paid performance