TikTok Shop is an in-app e-commerce feature that allows users to browse and buy products directly within TikTok—via feed videos, live streams, and a dedicated “Shop” tab.

Core Features

• In‑Feed & Live Shopping: Users can tap shoppable links in videos or livestreams to add items to their cart seamlessly.

• Product Showcase/Profile Shop: Brands and creators can display product catalogs via a shopping bag icon on their profile.

• Shop Tab (Shopping Center): A marketplace within the app where users can explore curated products and flash sales.

• Affiliate Program: Creators earn commissions by promoting seller products in their content.

Seller Tools and Fulfillment

• Merchants use the TikTok Shop Seller Center to manage listings, inventory, orders, analytics, and collaborations.

• Fulfilled by TikTok provides storage, packaging, and shipping managed by TikTok.

• The platform supports secure checkout, returns, and refunds within the app.

Growth & Impact

• Launched globally in 2023 and now active in multiple countries including the US, UK, EU, and Southeast Asia.

• Drives discovery-based commerce: a large share of users discover new products and brands via TikTok Shop.

• Generates around $1 billion/month in U.S. sales, with spikes up to $100 million on major shopping days like Black Friday.

Considerations & Safety

• Some users report delivery issues or scams; it's advised to shop from trusted sellers and use secure payment methods.

• TikTok has invested heavily in safety measures, including anti-counterfeit and fraud prevention efforts.

Would you like help setting up a TikTok Shop or comparing it to Instagram Shop?