A TikTok Spark Ad is a paid promotion format that allows brands to amplify existing organic TikTok videos; either from their own account or from creators (with permission). The ad keeps all original engagement—likes, comments, shares—while being labeled as sponsored.

Why do marketers use TikTok Spark Ads?

Spark Ads appear more native and authentic than traditional in-feed ads; they typically perform better in terms of engagement, watch time, and conversions. They also drive traffic to the original video or creator account, not just to a landing page.

What content can be boosted using Spark Ads?

Any public TikTok video is eligible as long as the creator provides an ad authorization code. Brands can’t edit the video; they can only set duration, budget, and targeting through TikTok Ads Manager.

How do Spark Ads differ from regular TikTok ads?

Unlike standard ads, Spark Ads use existing posts; viewers can interact with them like any organic content—comment, share, Duet, or Stitch. Standard ads lack this level of interactivity and authenticity.

FAQ & Related Terms

Can creators monetize through Spark Ads?
Yes; creators can grant ad authorization to brands in exchange for fees or affiliate commissions.

How do I get the authorization code?
Creators generate it in their TikTok settings under “Ad settings” for the selected post.

Is this the same as influencer marketing?
Not quite; Spark Ads are paid media placements that use influencer content. It blends UGC authenticity with ad targeting precision.