Guide

How to Design Text in UI/UX: Tips for Readability, Accessibility, and Styles

Learn the essentials of designing text in UI/UX, from typescale and font selection to alignment and spacing. Enhance usability, accessibility, and style with expert tips.

Designing text in UI design is a fundamental skill that ensures user interfaces are clear, engaging, and functional.

  • Enhances readability and usability

  • Strengthens brand identity

  • Improves accessibility

While designing text might seem simple at first glance, there are many factors one has to consider. Let’s dive in.

Establish Typescale

Choose between a modular and a hand-crafted scale to ensure consistency throughout your design.

  • Start with a base value (16px).

  • Apply a ratio (4:5) to your base value.

  • Avoid fractional values.

Pick Solid Fonts

We recommend picking fonts like Inter to play it safe. Google Fonts is a great source.

  • Pick simple fonts.

  • Check out Google Fonts.

  • Minimize amount of fonts (2 max).

Choose Line Height

Picking a too small line height will make your text look cramped. We recommend the following values.

  • Headings: 120% of the font size.

  • Body Text: 150% of the font size.

  • Feel free to adjust - line height is a spectrum.

Master Alignment

Most text should be left aligned. If you choose otherwise it has to be used effectively.

  • Left-align is the safest way to go.

  • Don’t center long-form text.

Master Spacing

When placing text on your canvas it is important to keep the following principles in mind.

  • Decrease spacing when elements belong together.

  • Increase spacing to distinguish elements from each other.

  • First add whitespace - remove it afterwards.

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Brand questionnaire
Brand voice
Professional, authoritative
Target audience
B2B SaaS founders
Visual style
Minimal, high contrast
--brand-primary#268CFF
--voiceauthoritative
--audienceB2B-founders
Primary
Surface
Accent
Success
brand_context.json
Researching trends
B2B content marketing trends 2026SaaS automation ROI benchmarksCarousel vs single image engagement
5 automation metrics that separate scaling companies
data_visualization
Why most B2B brands waste 80% of their content budget
headline
The carousel format advantage: a visual breakdown
dynamic
Searching the web
Generating content
dynamic
headline
illustration
data_visualization
5 automation metrics that separate scaling companies
Data-driven analysis of operational efficiency benchmarks
12.4h
Time saved
per week
68%
Cost reduction
vs agency
150
Post volume
per month
94%
Approval rate
first pass
Source: usevisuals content performance analysis, 2025
Content approval
data_visualization
5 platforms
5 automation metrics that separate scaling companies
Data-driven analysis of operational efficiency benchmarks across 500 B2B companies.
Pending approval
in
ig
pi
x
tt
Publishing
in
LinkedInQueued
ig
InstagramQueued
pi
PinterestQueued
x
XQueued
tt
TikTokQueued

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