Sharing engaging content on social media can skyrocket the growth of your SaaS product. But creative block can be a huge issue when trying to create content for your Instagram account.

We curated a list of 13 unique post ideas so you can start creating more engaging content and step up your social media marketing game.

Instagram Post Ideas

Creating content on social media takes a ton of time. Save hours every week with our free social media templates.

Behind-the-Scenes Content

Why It Works: People love to see the human aspect behind technology. Sharing behind-the-scenes content adds a personal touch to your brand and makes it more relatable.

How to Implement: Post photos or videos of your team at work, brainstorming sessions, or even casual office moments. This could also include snippets from team meetings, product development stages, or any company events. It’s all about showing the faces behind your product.

Customer Testimonials

Why It Works: Social proof is powerful. When potential customers see others benefiting from your product, it increases credibility and trust.

How to Implement: Share stories or quotes from satisfied customers. You can create graphic testimonials or even short interview clips. Remember to tag the featured clients (with their permission) to enhance reach and engagement.

Educational Content and Tips

Why It Works: Providing value to your followers will keep them engaged and coming back for more. Educational content positions your brand as an authority in the field.

How to Implement: Create posts that offer quick tips, how-to guides, or insights into industry trends related to your SaaS product. Infographics and short video tutorials are particularly effective on Instagram.

Product Features and Updates

Why It Works: Regular updates about your product keep your audience informed and excited about what’s coming next.

How to Implement: Highlight new features, updates, or upcoming releases. Use visually appealing graphics or videos to explain these features. It’s a great way to educate existing and potential customers about your product’s capabilities.

Interactive Content

Why It Works: Engagement is key on Instagram. Interactive content encourages audience participation, increasing visibility and engagement.

How to Implement: Host Q&A sessions, polls, or quizzes in your Stories. You can also create challenges or contests related to your product. This type of content not only boosts engagement but also provides valuable feedback.

User-Generated Content

Why It Works: Leveraging content created by your users adds authenticity to your brand and fosters community.

How to Implement: Encourage your users to share their experiences with your product. This could be through screenshots of how they're using your software, video testimonials, or creative visual representations of the impact your product has had on their work. Reposting this content (with permission) shows that you value your customers' input and experiences.

Industry Insights and Analysis

Why It Works: Sharing industry knowledge positions your brand as a thought leader and go-to source for information.

How to Implement: Post infographics or short videos that break down industry trends, offer analysis, or provide insights into where the SaaS industry is heading. This content should be informative, well-researched, and relevant to your audience's interests and needs.

Collaborate with Influencer 

Why It Works: Showcasing your connections within the industry can increase your credibility and reach.

How to Implement: Share posts that highlight collaborations with other brands or influencers in your field. This could range from co-hosted webinars, joint research studies, to cross-promotional activities. These collaborations demonstrate a sense of community and can attract followers from partnered networks.

'Day in the Life' of Your Product

Why It Works: Giving followers a glimpse into the everyday uses of your product helps them understand its value in real-world scenarios.

How to Implement: Create a series of posts showing a day in the life of someone using your product. This could be a narrative or a visual journey highlighting how your software solves problems, increases productivity, or integrates into daily business operations.

Creative Campaigns

Why It Works: Unique, thematic campaigns can captivate your audience and make your brand memorable.

How to Implement: Develop creative, thematic campaigns that align with your brand’s identity or mission. These could be seasonal, based on current events, or purely imaginative. The key is to be original and connect these campaigns back to your product in a way that tells a story or conveys a specific message.

Customer Success Stories

Why It Works: Focusing on how customers achieve success with your product can provide powerful social proof.

How to Implement: Share detailed case studies or success stories of customers who have benefitted from your SaaS product. This can be done through carousel posts with images and text, short video interviews, or even before-and-after stories showcasing the impact of your product on their business.

Weekly Tech Tips

Why It Works: Regular, value-added content keeps followers engaged and looking forward to your posts.

How to Implement: Start a weekly series of tech tips related to your SaaS product or the broader industry. This could be in the form of quick hacks, productivity tips, or even lesser-known ways to use your product more effectively. Use eye-catching graphics and concise captions for better engagement.

Humor and Memes

Why It Works: Humor is a universal language and can make your brand more relatable and memorable.

How to Implement: Create or share industry-related humor or memes that resonate with your audience. This could be light-hearted jokes about common industry challenges, humorous takes on software updates, or even funny anecdotes about the life of a software developer.

Additional Tips

Here are some extra tips to make your life a tiny bit easier.

Analyze and Adapt

Track your content and see what is working. Then you can use this information and double down on what is working for you. You can analyze your content with our free content tracker.

Use Visual Content

Make sure you are sharing scroll-stopping visuals to boost your engagement. If you want to make your life a bit easier you can use our free social media templates.

Show Up Everyday

In the beginning, you may not experience much traction. The key to overcoming this is just staying consistent and to keep on learning. Allow your efforts to compound over time.

These were our 13 social media content ideas for your SaaS products. If you now want to save hundreds of design hours when creating Instagram content, then check out our premium library.