Guide
The Ultimate Guide to Perfect LinkedIn Post Dimensions in 2025
Master LinkedIn post dimensions in 2025! Get the latest image & video sizes, carousel specs, & pro tips to boost engagement. Optimize your visuals ands PDFs now!
May 10, 2025
Welcome to your go-to resource for navigating the ever-important world of LinkedIn post dimensions in 2025! If you're serious about making an impact on the world's largest professional network, you already know that visuals are king. But just any visual won't do. It needs to be the right visual, perfectly sized and optimized to capture attention and convey your message effectively. This guide will ensure your LinkedIn content always looks its professional best, helping you boost engagement and achieve your networking goals. Understanding LinkedIn post dimensions is the first step to visual success.
Why Getting Your LinkedIn Post Dimensions Right is Crucial
You might be wondering, "Why all the fuss about dimensions?" Well, in the fast-scrolling world of social media, first impressions are everything. Using the correct LinkedIn post dimensions isn't just a minor detail; it's a fundamental aspect of a successful content strategy.
Boosting Engagement with Correct LinkedIn Image Sizes
Posts with images get significantly more views and engagement than text-only posts. When your images are correctly sized, they appear crisp, clear, and exactly as you intended. This visual appeal grabs attention, encourages likes, comments, and shares, and ultimately amplifies your message. Properly formatted visuals are simply more inviting and easier for your audience to consume.
The Pitfalls of Incorrect Dimensions: Cropping and Blurriness
Ever uploaded an image only to see it awkwardly cropped, stretched, or disappointingly blurry? That's the price of ignoring LinkedIn post dimensions. Incorrect sizes can lead to:
Important information being cut off: Your key message or branding elements might be lost.
Pixelated or distorted images: This makes your content look unprofessional and can damage your brand perception.
Wasted effort: You spent time creating great content, only for its impact to be diminished by poor presentation.
Getting the dimensions right ensures your hard work shines through!
A Snapshot of LinkedIn's Visual Content Types
LinkedIn isn't a one-size-fits-all platform when it comes to visuals. It supports various post types, each with its own set of ideal LinkedIn post dimensions. Let’s take a quick look.
Single Image Posts: Making a Strong First Impression
These are your standard posts featuring one compelling image alongside your text. They're great for announcements, sharing insights, or showcasing a product.
Video Posts: Dynamic Storytelling on LinkedIn
Video content is booming on LinkedIn. From short, engaging clips to longer, informative pieces, videos can significantly boost dwell time and interaction.
LinkedIn Carousel Posts: The Engagement Powerhouses
Ah, carousels! These multi-slide posts are fantastic for storytelling, sharing step-by-step guides, or showcasing multiple products or features. They invite users to swipe through, increasing engagement and the time spent on your post. And, spoiler alert, they are a specialty here at Usevisuals.com!
Document Posts (PDFs): Sharing In-Depth Knowledge
LinkedIn allows you to share documents like PDFs directly in the feed. This is perfect for whitepapers, case studies, or detailed reports, presented in a professional, readable format.
LinkedIn Articles: Visuals for Thought Leadership
When publishing long-form articles on LinkedIn, the header image plays a crucial role in attracting readers to click and delve into your expertise.
Nuances: Company Page Updates vs. Personal Profile Posts
While many LinkedIn post dimensions are consistent, it's always good to be aware that how content displays can sometimes have slight variations or best practices depending on whether you're posting from a personal profile or a company page. Generally, the core dimensions remain the same.
The Definitive LinkedIn Post Dimensions Cheat Sheet for 2025
Alright, let's get down to the nitty-gritty! Here are the recommended LinkedIn post dimensions for 2025 to ensure your content looks sharp and professional. (Note: LinkedIn can update these, so it's always good practice to double-check their official guidelines if you notice changes, but these are the best practices as of early 2025.)
Ideal LinkedIn Shared Image Dimensions (Single Photo)
For a standard image post, you want maximum impact.
Recommended Pixels for Desktop & Mobile Clarity
Recommended: 1200 x 627 pixels (This is a common recommendation, though LinkedIn will resize.)
LinkedIn will automatically resize images, but starting with a larger, high-quality image is best.
Maximum file size: 5MB.
Best Aspect Ratios: Square, Portrait, or Landscape?
Landscape (1.91:1): 1200 x 627 pixels. This is a traditional choice.
Square (1:1): 1080 x 1080 pixels or 1200 x 1200 pixels. Square images perform very well on mobile feeds.
Portrait (e.g., 4:5): 1080 x 1350 pixels. Portrait images take up more vertical screen space, especially on mobile, which can be advantageous. LinkedIn might crop taller images in the feed preview, so ensure key info is centered.
Optimal LinkedIn Video Post Dimensions and Specs
Video is a powerful tool on LinkedIn. Here's how to get it right.
Supported Video Aspect Ratios for Seamless Playback
LinkedIn supports a range from 1:2.4 to 2.4:1.
Commonly used and recommended:
Landscape (16:9): 1920 x 1080 pixels.
Square (1:1): 1080 x 1080 pixels.
Portrait (9:16 or 4:5): 1080 x 1920 pixels or 1080 x 1350 pixels. Vertical video is increasingly popular for mobile viewing.
Video Resolution, File Size, and Length Limits
Resolution: From 256x144 to 4096x2304.
File Size: Up to 5GB.
Length: 3 seconds to 10 minutes (for native video uploads). LinkedIn Live video can be longer.
File Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, .WebM are common.
Mastering LinkedIn Carousel Post Dimensions for Maximum Impact
Carousel posts are engagement gold! They allow you to tell a more comprehensive story, one slide at a time. Getting the LinkedIn post dimensions for carousels correct is key.
Perfect Dimensions for Individual LinkedIn Carousel Cards
Recommended: 1080 x 1080 pixels (Square, 1:1 aspect ratio) for each card. This offers great visibility on both desktop and mobile.
You can also use a portrait aspect ratio like 1080 x 1350 pixels (4:5), but ensure consistency across all cards in the carousel.
Keep file sizes for each image card under 5MB.
How Many Carousel Cards? Best Practices for Story Flow
You can include 2 to 10 image or video cards in a LinkedIn carousel post.
Optimal number: Typically, 3-5 cards strike a good balance between providing enough information and not overwhelming the viewer.
Ensure your story flows logically from one card to the next, encouraging users to swipe through.
Streamlining Your Workflow: The Magic of Figma Carousel Templates
Creating visually appealing and perfectly sized carousel posts can be time-consuming. That's where templates shine! Our Figma social media carousel post templates are designed with the precise LinkedIn post dimensions in mind.
No more guesswork!
Easily customizable to match your brand.
Saves you hours of design work.
You can effortlessly create stunning, professional carousels that are optimized for LinkedIn's platform.
LinkedIn Document Post (PDF) Dimensions for Professional Sharing
When sharing PDFs (like whitepapers, reports, or presentations):
Recommended Page Size and Orientation for PDF Readability
Use standard document sizes like A4 (210 x 297mm or 8.27 x 11.69 inches) or Letter (8.5 x 11 inches).
Portrait orientation is generally best for readability on screen.
Ensure text is large enough and visuals are clear within the PDF.
LinkedIn will generate a preview of the first page, so make it compelling!
File size limit: 100MB, and up to 300 pages.
LinkedIn Article Header Image Dimensions for Compelling Reads
Your LinkedIn articles deserve an eye-catching header.
Crafting Visually Appealing Headers for Your LinkedIn Articles
Recommended dimensions: 744 x 400 pixels.
This image appears at the top of your article and also as a thumbnail when your article is shared.
Choose a high-quality, relevant image that encapsulates the theme of your article.
Beyond Dimensions: Pro Tips for Polished LinkedIn Visuals
Having the correct LinkedIn post dimensions is step one. Here are more tips for truly professional visuals.
Choosing the Right File Format: PNG vs. JPEG for LinkedIn
JPEG (JPG): Best for photographs and images with complex colors/gradients. Offers good quality at smaller file sizes.
PNG: Ideal for graphics with text, logos, or sharp lines, and when you need a transparent background. PNG files can be larger but offer lossless compression for crispness.
For most LinkedIn image posts, a high-quality JPEG is usually sufficient. For carousels with text-heavy graphics, PNG might be better.
Smart Image Compression: Maintaining Quality
Large image files can slow down loading times. Use tools to compress your images before uploading, but ensure you don't sacrifice too much quality. Many online tools offer "lossless" or "near-lossless" compression.
Enhancing Accessibility: The Importance of Alt Text for LinkedIn Images
Always add descriptive alt text to your images on LinkedIn. This helps visually impaired users understand your content through screen readers and can also improve your content's SEO. Make it concise but informative.
Tools & Strategies for Flawless LinkedIn Post Dimensions
Creating perfectly sized visuals doesn't have to be a headache.
Why our Figma Social Media Carousel Templates Are Your Secret Weapon
We've mentioned it before, but it's worth repeating! If carousel posts are part of your LinkedIn strategy (and they should be!), our Figma templates are a game-changer.
Time-Saving Benefits of Pre-Sized Templates
Our templates come with the LinkedIn post dimensions already set up for carousels (typically 1080x1080px per card).
This means you can jump straight into designing your content without worrying about sizes, ratios, or safe zones.
Drastically reduce the time spent on the technical setup of your visuals.
Ensuring Brand Consistency with Figma Templates
Easily customize colors, fonts, and layouts to align with your brand identity.
Maintain a consistent, professional look across all your carousel posts.
Figma's collaborative features also make it easy for teams to work together on designs.
Other Helpful Design Tools and Online Resources
Canva: A popular user-friendly design tool with many pre-set social media templates.
Adobe Express: Another great option for quick social media graphic creation.
Photopea: A free online editor that mimics Photoshop's interface.
LinkedIn's own image editing tools: LinkedIn offers basic cropping and filter options upon upload.
Always Preview: The Final Check for Your LinkedIn Visuals
Before hitting that "Post" button, if possible, try to see how your visual looks in a preview or even on a test account. Check it on both desktop and mobile to ensure nothing is awkwardly cropped or unreadable. This final check can save you from embarrassing visual mishaps.
Common Blunders to Sidestep with Your LinkedIn Visuals
Avoid these common mistakes to keep your LinkedIn presence sharp.
The Mobile-First Trap: Don't Neglect Smartphone Users
The majority of LinkedIn users access the platform via mobile. If your visuals aren't optimized for smaller screens (e.g., text too small, important details on the edges of wide images), you're missing out. This is another area where correct LinkedIn post dimensions, especially square or portrait, can really help.
The Curse of Low-Resolution: Keeping it Crisp
Uploading a tiny image and hoping LinkedIn will magically make it look good is a recipe for disaster. Always start with a high-resolution source image, then size it down to the recommended LinkedIn post dimensions. This preserves clarity.
Visual Inconsistency: Protecting Your Brand Identity
Using a mishmash of styles, colors, and fonts across your visuals can confuse your audience and dilute your brand. Strive for a consistent visual identity that reinforces who you are and what you stand for. Templates, like those from Usevisuals.com, are excellent for this.
The Evolving Visual Landscape: Future LinkedIn Trends
LinkedIn, like all social platforms, is constantly evolving. Staying ahead of visual trends is key.
AI's Role in Crafting Future LinkedIn Visuals
We're already seeing AI tools that can generate images, suggest layouts, and even create video content. Expect AI to play an even bigger role in helping professionals create compelling visuals more efficiently in the coming years. This could further democratize high-quality visual content creation.
The Rise of Interactive and Short-Form Video Content
Engagement is the name of the game. Expect more interactive visual formats (like polls within images/videos, Q&A stickers if LinkedIn adopts them) and continued growth in short, easily digestible video content. Keeping up with these trends will be vital for maintaining visibility and relevance. The fundamental need for correct LinkedIn post dimensions will remain, regardless of the content's nature.
Your LinkedIn Post Dimensions Questions Answered: FAQs
Here are some frequently asked questions about LinkedIn post dimensions:
FAQ 1: What are the best LinkedIn post dimensions for maximum visibility?
For single images, 1080x1080 pixels (square) or 1080x1350 pixels (portrait) tend to perform very well as they take up more screen real estate on mobile feeds. For carousels, 1080x1080 pixels per card is ideal. Ultimately, "best" also depends on your content and audience, but these are strong starting points for 2025.
FAQ 2: How do I resize an image for LinkedIn without losing quality?
Start with the largest, highest-resolution version of your image. Use a good image editing tool (like Figma, Photoshop, or even free online resizers) to crop and resize. When resizing down, the quality loss is usually minimal. Avoid scaling up a small image, as that will always result in blurriness. Export at a high-quality setting (e.g., 80-100% for JPEGs).
FAQ 3: Are LinkedIn carousel post dimensions different for mobile and desktop?
The actual dimensions you upload (e.g., 1080x1080 pixels per card) are the same. However, how they display might vary slightly due to screen size differences. Square (1:1) and portrait (4:5) carousel cards are generally very mobile-friendly and adapt well to desktop too. Always aim for designs that are clear and legible on smaller screens.
FAQ 4: What's the ideal aspect ratio for a LinkedIn single image post?
While LinkedIn supports various aspect ratios, 1.91:1 (landscape, e.g., 1200x627 pixels) is the traditional standard. However, 1:1 (square, e.g., 1080x1080 pixels) and 4:5 (portrait, e.g., 1080x1350 pixels) are increasingly popular and effective, especially for mobile viewing. Choose based on your image content and strategic goals.
FAQ 5: Can I use animated GIFs in LinkedIn posts, and what are their dimensions?
Yes, LinkedIn supports animated GIFs! For dimensions, treat them like single images. A square GIF (e.g., 1080x1080 pixels) or landscape (e.g., 1200x627 pixels) will work well. Keep the file size in mind, as larger GIFs can load slowly. LinkedIn states a max file size of 5MB for images, which generally applies to GIFs too.
FAQ 6: Why are my images blurry on LinkedIn even with the right dimensions?
This can happen for a few reasons:
Over-compression: LinkedIn might compress your image upon upload. Try uploading a PNG instead of a JPEG for graphics with sharp lines or text, as PNGs handle compression differently.
Original image quality: If your source image was low resolution to begin with, it will look blurry even at the correct dimensions.
Text in images: Very small text within an image can become hard to read after compression. Make text bold and large enough.
Slight scaling: Sometimes, the platform might slightly scale an image to fit, which can introduce minor softness. Starting with a slightly larger image than the minimum recommended can sometimes help.
Conclusion: Master LinkedIn Post Dimensions & Elevate Your Professional Presence
And there you have it! Your comprehensive guide to mastering LinkedIn post dimensions in 2025. By paying attention to these details, you're not just uploading images and videos; you're crafting a professional, engaging, and impactful presence on LinkedIn. Remember, clear, crisp, and correctly sized visuals can significantly enhance your message, capture attention, and drive better results.
Don't let poor visuals undermine your professional brand. Use this guide, consider tools like our social media carousel templates to streamline your workflow, and watch your LinkedIn engagement soar. Here's to making your LinkedIn content visually stunning and incredibly effective!
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