Story

Recreating My Online Business: Pivots & Rebrands

Here is how I recreated my online business.

Aug 14, 2023

Halbritter Media Story
Halbritter Media Story

Around 3 months ago I started building my first serious online business. 
It was a service that creates visual content for SaaS companies and a product with monthly visual templates for $9/month.

Long story short: my approach wasn’t the best.

  • No conversions.

  • No email sign-ups.

Then I launched on Product Hunt. The results weren’t great and I knew I needed to pivot.

I got a lot of feedback from X and had a call with Oos, which helped me to go in a new and better direction.


Strategy


Implementation


Impact

  • Increase in conversion rate.

  • Increase in email sign-ups.


Future Goals

  • Have as much fun as possible, while building products.

  • Build an email list as a base for future ventures.

  • Provide as much value as I can for FREE.

  • Get people involved in my journey.


Key Takeaway: Here is what I learned

  • Make sure that you are going consistently in the right direction.

  • Start with something achievable initially and expand later.

  • Provide value for free when starting out.

  • Make sure that your funnel is optimized.

  • Double down on what is working.

  • Pivots are normal and important.

  • Always test as much as possible.

  • Share your journey in public.

  • Clarity over everything.

I hoped you enjoyed this in-depth insight into my approach to building products. I hope you could learn from my mistakes or gain some inspiration.

If you enjoyed this feel free to subscribe to my newsletter and follow me on X.

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