Around 3 months ago I started building my first serious online business. 
It was a service that creates visual content for SaaS companies and a product with monthly visual templates for $9/month.

Long story short: my approach wasn’t the best.

• No conversions.

• No email sign-ups.

Then I launched on Product Hunt. The results weren’t great and I knew I needed to pivot.

I got a lot of feedback from X and had a call with Oos, which helped me to go in a new and better direction.

Strategy

• Make the Monthly Visual Template the primary offer.

• Make my service the backend offer.

• Change the domain to something clearer.

Implementation

• Changed the domain from halbritter-media.com to usevisuals.com

• Made the Monthly Visual Template completely free.

• Redesigned the landing page to make the offer clearer.

• Indexed the new landing page to create a better funnel.

Impact

• Increase in conversion rate.

• Increase in email sign-ups.

Future Goals

• Have as much fun as possible, while building products.

• Build an email list as a base for future ventures.

• Provide as much value as I can for FREE.

• Get people involved in my journey.

Key Takeaway: Here is what I learned

• Make sure that you are going consistently in the right direction.

• Start with something achievable initially and expand later.

• Provide value for free when starting out.

• Make sure that your funnel is optimized.

• Double down on what is working.

• Pivots are normal and important.

• Always test as much as possible.

• Share your journey in public.

• Clarity over everything.

I hoped you enjoyed this in-depth insight into my approach to building products. I hope you could learn from my mistakes or gain some inspiration.

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